By Saskia Faulk,Jean-Claude Usunier
The unfold of HIV/AIDS impacts companies in all sectors, all industries and all international locations. for corporations and agencies all over the place, the query isn't any longer no matter if to do so on HIV/AIDS yet which activities to take. Complete with a magnificent assortment of complex history and examine on HIV/AIDS and a foreword by Dr. Peter Piot, former Executive Director of UNAIDS, this volume collects case experiences of managers around the globe confronted with hard HIV/AIDS-related administration judgements. AIDS and Business will fascinate the basic reader looking an realizing of the HIV/AIDS pandemic and to the complex reader seeking to enhance a extra subtle knowing of the impression of the disease.
The case reports during this quantity, set in 9 nations, aspect the issues facing companies working in components the place HIV/AIDS incidence is transforming into. the themes discussed include knowing the position of social and cultural elements within the unfold of HIV, different enterprises and associations battling the epidemic, designing an HIV communications crusade, HIV checking out, moral concerns, advertising and marketing ethics and CSR, condoms advertising, and designing an HIV office application. necessary as a source on HIV/AIDS and enterprise, a suite of case reviews, or a coaching software, this publication incorporates a specified variety of tools for learning to appreciate the epidemic, designed from a grounded and useful enterprise perspective.
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AIDS and Business (Routledge Advances in Management and Business Studies) by Saskia Faulk,Jean-Claude Usunier